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    Pingu’s English FAQs

    Why was Pingu chosen as the basis for the brand?

    PinguTM was chosen for its universal appeal and strong moral values. The show – viewed by over 1 billion people worldwide – is an award-winning and instantly recognizable piece of popular culture. Appealing to both boys and girls, the characters speak in a unique language that helps kids of all ages and abilities to learn in the same way.

    What is the Pingu’s English method?

    The Pingu’s English method uses each episode of this award-winning show as the basis for introducing children to a new English topic. We combine proven, play-based learning techniques with high-quality teaching and learning resources to keep kids engaged throughout the entire process. By teaching children whole sections of text (instead of just individual words), and giving them the attention, supportive space and encouragement they need, Pingu’s English pupils are given the confidence they need to use English effortlessly in their everyday lives.

    What is the Pingu’s English learning experience?

    The Pingu’s English experience that we facilitate includes:

    Course Materials

    • High-quality study materials and Activity Pack

    Face-to-Face Teaching:

    • Introduction
    • Expansion
    • Consolidation: practice, activity, games/play, songs
    • Assessment & Review

    First Class Customer Service

    How does Pingu’s English track the progress of students?

    We track students’ progress using three innovative methods:

    • Progress Tests: These specially adapted tests enable student progress to be tracked throughout the entire course. This enables teachers to identify whether the student is making sufficient progress and, if not, in what areas they can be given additional support.
    • Learning Management System (LMS): This online learning management system tracks how regularly, and for how long each student uses our electronic resources. This information can be used in tandem with progress tests to help tune the educational process for individual students.
    • Customer Tracking Software (CTS): This attendance-monitoring software collects information on how regularly, and on what dates, students have attended school.

    What is the history of Pingu’s English?

    Founded in 2008 as a cutting edge new method of providing English Language Teaching, Pingu’s English has grown quickly into new markets across the world. We have a whole host of exciting developments on the horizon, including a brand new Kindergarten program and fresh learning materials based on the latest educational research.

    Pingu’s English is part of The Linguaphone Group; an innovative and leading language training provider with over 115 years of experience at the forefront of the industry. 

    Franchise FAQs

    What profit margin can I expect with Pingu’s English?

    Our Master Franchise partners enjoy gross profits ranging from 60 – 90%.

    How much do the Pingu’s Master Franchise rights cost?

    If you are appointed a Master Franchisee for either Direct English or Pingu’s English, you will need to have the capital to cover the following costs:

    • One-off license fee
    • Royalty fee
    • Stock payment
    • Set-up and ongoing business costs
    • FREE renewal of the license after 10 years

    We don’t charge a renewal fee, and will provide you with extensive business and marketing support completely free of charge.

    Overall costs vary significantly depending on the size of the market, agreed business model and access to existing infrastructure (HR and/or marketing resources). We pride ourselves on taking a consultative approach and will help identify all of these costs during preliminary discussions.

    Which business models can I choose from?

    The extensive range of business models available with Pingu’s English includes (but, is not limited to):

    • Branded school-based strategy
    • Program licensing strategy
    • Nationwide network of Pingu’s English schools (licensed, franchised or corporately-owned)
    • Adoption of Pingu’s English by established kindergartens and other early years providers

    Are Pingu’s English Master Franchise rights exclusive?

    All of our franchise partners around the world enjoy exclusive rights. If you are accepted as a Pingu’s English Master Franchisee, you will have the freedom to utilize all channels within your market.

    Do you offer Unit Franchisee rights?

    We can only offer Master Franchise rights directly. If you are interested in Unit Franchise (opening a single school or center), please contact us to find out whether one of our brands is already operating in your country. If not, we’ll keep your details on record until we appoint a Master Franchisee.

    How long do the Pingu’s English Master Licensee contracts last for?

    Our Master Licensee rights are granted on a ten-year basis.

    Which Master Franchise territory rights are available?

    Exclusive Pingu’s English Master Franchise rights are currently available in national markets across Europe, Middle East, South America, Asia and Africa.

    Some of the most potentially lucrative markets currently available include:

    • Argentina
    • Austria
    • Cambodia
    • Chile
    • France
    • Germany
    • Ghana
    • Kazakhstan
    • Mexico
    • Nigeria
    • Peru
    • Spain
    • Slovakia
    • Taiwan
    • Turkey
    • Russia

    Find out which other markets are available by filling in our online enquiry form.

    Which countries already have an exclusive franchise partner?

    Pingu’s English has already proved to be hugely popular in over 20 countries across Europe, Asia, Latin America and the Middle East. We currently have franchise centers in markets as diverse as Thailand, Italy, Japan, Brazil and Egypt, and our list is growing all the time.

    What business support will I receive?

    Not only will we give you everything you need to deliver innovative English Language Training, we’ll also give your business the support in needs to flourish and grow. Each franchise partner is paired with a dedicated account manager to give you a dedicated point of contact throughout the entire process. Our business support services include:

    • Business consultancy
    • Marketing support
    • IT and tech support
    • Digital business resources
    • Management manuals
    • Local training

    What training will I receive as a Master Franchisee?

    You will receive:

    • Business training
    • Teacher Training
    • Marketing Campaign
    • Market Positioning
    • Competitor Analysis
    • Marketing Plan
    • Business Plan

    Once you’ve signed the agreement with us, your dedicated account manager will set up all the training and business support that you’ll need in your country. We’ll assist with securing experienced teaching staff and senior managers, as well as supporting marketing initiatives and overall business development.

    Do I need previous English Language Teaching experience?

    You don’t need to have any prior experience of English Language Teaching or wider market in order to succeed with Pingu’s English or Direct English. We look for ambitious and enthusiastic entrepreneurs who show a passion for developing Pingu’s English, and the drive to achieve success. We work with people who can build relationships easily, possess excellent communication skills and demonstrate the business acumen to seize on lucrative opportunities.

    How is teacher training organized?

    We will fly our dedicated training team over to your country as part of the license fee. Here, we will deliver our unique training program to your management team, and provide training resources that will enable you to train new teachers on an ongoing basis.

    What IT infrastructure will I need to run a Master Franchise?

    Both Pingu’s English and Direct English use multimedia elements to enhance the educational process for kids. You can find introductory information on IT requirements in the Disclosure Manual provided as part of the evaluation process. Then, we will consult with you on what IT requirements are needed with each business model when we meet to discuss franchise arrangements.

    What makes franchising such a versatile business model?

    Whether you’re an entrepreneur just setting out in business in your country, or an established educational provider, franchising gives you the flexibility that you need to quickly adapt and grow.

    If you’re new to business, we can accelerate your start-up process by giving you access to a proven teaching model and all the relevant resources. If you’re already an established education provider, we can help you diversify into new markets with a popular and innovative business model. 

    Our method also helps to mitigate risk, letting you try out a new industry, market or role with confidence. Simply combine your natural talent and business acumen with our resources and support, and create a recipe for success.

    How can I become a trusted franchisee?

    It’s easy to get set up as a trusted franchise partner with Pingu’s English. As long as you meet the relevant criteria, you can just follow these simple steps to ownership and you could be up and running in to time.

    If you haven’t found the answer that you’re looking for, just let our friendly team know and we’ll be happy to help.


    Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

    Willian Veloso Rocha

    Pingu’s English Franchisee in State of São Paulo

    I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

    Giedre Paula

    Pingu’s English Franchisee in State of Mato Grosso do Sul

    Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

    Piyatida Tudteam

    Student's Mother

    Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


    Students Mother

    I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

    Léia Rodrigues

    Students mother

    Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


    Students Father