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Direct English and Pingu's English to exhibit at HKTDC World SME Expo

template_clip_image001_0000template_clip_image002The UK-based English language training franchises Pingu’s English and Direct English are coming to the HKTDC World SME Expo next week, to identify exclusive licensed partners for Hong Kong.

The Linguaphone Group, a global language training provider from the UK will be exhibiting at the Expo, to promote their Master License program for their two English language training systems – Pingu’s English and Direct English.

Pingu’s English is the Group’s three-level children’s English language program, based on the popular HIT Entertainment children’s character Pingu™. Already transforming the way young children learn English, the program currently operates in over 20 countries worldwide, including in mainland China, Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus.

Direct English is a unique English language system for adults, which already helps thousands of people worldwide learn the vital international language of business and communication – English. With nine levels to choose from plus Business English, Direct English offers a complete English language training solution for learners, from absolute beginner through to advanced.

Speaking at the Expo, Matt Brown, New Business Manager with the Linguaphone Group will highlight to entrepreneurs the benefits of becoming a licensee with a training provider with over 100 years of experience in the global language training market.

As well as exclusive Master Licensee opportunities for Hong Kong, the Linguaphone Group will also be looking for official representation for Direct English across mainland China. Master and Unit License opportunities for Pingu’s English and Direct English also exist across the wider Asian region.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 1D C17 at HKTDC World SME Expo or email opportunities@linguaphonegroup.com to arrange an appointment.

For all media enquiries please contact:
Sarah Cole, Head of Marketing, Linguaphone Group
Tel: +44 (0)7799 723 218 Email: sarah.cole@linguaphonegroup.com

Notes to editors
1. The HKTDC World SME Expo will be held on the 6-8 December at the Hong Kong Convention and Exhibition Center. Please visithttp://www.hktdc.com/fair/worldsmeexpo-en/HKTDC-World-SME-Expo.html  for more information.

2. The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information on Linguaphone Group licensing opportunities worldwide, please visit www.linguaphonegroup.com

3. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®Barney®Bob the Builder®Fireman Sam®Angelina Ballerina®Mike the Knight™, Pingu© and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit www.hitentertainment.com. To download artwork, please visit www.hitnewsonline.com.

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Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Franchisee in State of São Paulo

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Franchisee in State of Mato Grosso do Sul

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Student's Mother

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Students Mother

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Students mother

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Students Father

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